Social Media Marketing for Small Businesses

Social Media

The world of social media can seem a little daunting for a small business owner. You most likely have a Facebook account that you use to keep up with friends, look at memes and so on, but when it comes to promoting your business, it can be hard to know where to start. 

Aside from Facebook, there are hundreds of social media channels out there for you to choose from. The problem is, not all of them are going to suit your business, and even if they all did, you are not going to have the time to use them all – so, where do you begin? 

In our opinion, these 6 are ones to consider: 

  • Facebook 
  • Twitter 
  • YouTube 
  • LinkedIn 
  • Pinterest
  • Instagram

It is rare that any small business will need all 6 of these, let alone attempt to bend them all to their will. The important thing to remember about marketing on social platforms is to only use the ones that work for you, otherwise, you are just wasting your time. 

By choosing your platforms carefully, and using them well, you are going to reap the rewards and your business will thank you for it. There is not a lot of point in tackling all of them and just posting/uploading once a month.

Of course, you may not have the time at all. For those situations, and for professional marketing, our social media marketing services are there to take advantage of. 

Need to narrow that list a little? 

How to Choose Your Social Media Channel 

What kind of business are you in? If, for example, you sell beautiful products that practically sell themselves, then platforms like Instagram and Pinterest can be leveraged to show your products in the best light. 

If you provide a service then there is little point in using Pinterest or Instagram, as more likely than not, you will end up using generic-looking clipart.  Like any kind of business, however, you should at least consider LinkedIn. It is a way to make connections with like-minded business owners while providing network and business opportunities. 

Here is an introduction to Twitter and Facebook:

Twitter

If you have not used Twitter before, it can seem a little daunting at first – it is a rather odd medium. We would recommend though that you add this to the list of social platforms that you at least consider. It should be noted however that Twitter is not for the ‘hard sell’, it’s more a place to express an opinion, share stories and content – don’t try to sell… let your continued positive presence do that for itself. 

Facebook

Facebook is excellent for B2C interactions, rather than B2B. Around 62% of UK adults have a Facebook account, so this is a wasted opportunity if you don’t jump on it. Facebook provides an accessible platform for you to reach existing and potential customers, as well as allowing them to provide feedback. 

Setting up a dedicated page, as opposed to using your personal Facebook account, is an excellent step forward in the right direction. 

Management is everything

Being on social media is great, but it isn’t worth much if you are not managing it well, which is where we can help you. However, if you are not posting and responding then you may as well close the accounts because they are not helping you. 

Having a solid plan of action is always going to help, and you should always make responding to queries and comments a priority.

To conclude

Not all social media platforms will be right for your business, and it’s understandable that it can be a confusion decision to make when there are so many out there to choose from. 

However, social media has so many benefits and your presence matters. If you need help, we can provide it. You can request a quote or use the chat button that you can find at the bottom right of each page. 

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